Brand Identity & Strategy
Mars Made Marketing LLC
My own studio's brand — the hardest project I've done because everything about it reflects directly on my own judgment. Built the full visual identity, messaging system, and creative direction from scratch.
Human Guidance
Clarity First
Purposeful Design
#3A2126
#FFF6F0
#B07A6F
#90A08D
#C9AC99
Takeaway: Betting on yourself is its own kind of brand strategy.
Legacy Works Staffing
A real client project — building a brand identity for a staffing agency that needed to feel as trustworthy as the work they do every day.
reliable workers, consistent process
Employers
Job Seekers
simple steps, steady communication
Takeaway: One brand, two audiences, same promise: we're here, we're dependable.
Sew With Me - Brand Identity & Multi-location Marketing
Logo & Visual Identity
Color Palette
Messaging & Brand Voice
Brand Guidelines
I led a full brand identity refresh for Sew With Me — logo, color palette, messaging and voice, and a brand guidelines document — alongside my day-to-day work running marketing across their four store locations.
Since rolling out the refreshed identity, I've kept the brand consistent while running content, email, and campaigns across all four stores — generating meaningful reach and engagement in the process.
![facebook-cover [Recovered]-02.png](https://static.wixstatic.com/media/59754e_c8843a90f99042e29e2783f06abc43c2~mv2.png/v1/crop/x_212,y_884,w_2986,h_1417/fill/w_270,h_128,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/facebook-cover%20%5BRecovered%5D-02.png)
![facebook-cover [Recovered]-03.png](https://static.wixstatic.com/media/59754e_1f5cd4bebcdb44388a0d5fa8c5466a4c~mv2.png/v1/fill/w_252,h_128,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/facebook-cover%20%5BRecovered%5D-03.png)
Takeaway: Building a brand and then running it day-to-day gave me a full-circle view — from the identity on paper to how it actually performs in the real world.
Marketing & Social Strategy
Dean Masonry and Concrete - Social Growth
A 25-year-old concrete construction company with a social presence that had gone quiet. I rebuilt it into a consistent content strategy — real project photos, a crew that feels human, and a posting rhythm that didn't exist before.
*Based on the last 90 days*
17
Posts
500+
Engagement
16.8K+
Reach
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Takeaway: A content system beats sporadic posting — even in an industry that's never had to think about social media before.
Sew With Me - Social Growth
*Based on the last 90 days*
135
Posts
2,948
Engagement
198.9K+
Reach
Marketing across four Sew With Me store locations in 90 days — social strategy, email campaigns, and a coordinated content calendar that turned into real, measurable growth.
Takeaway: Consistency across four locations at once is a systems problem as much as a creative one — this is what solving it looks like in numbers.
Campaign & Creative Strategy
Pretty Things Can Get a Little Dirty
A self-initiated concept campaign for Honest Beauty, built entirely on my own — persona, strategy, creative direction, and final assets — to show what I can do with a blank page.
Performs in the Real World
Strength & Femininity
Authentic Real-Life Moments
Confidence Through Chaos
Takeaway: Finding the gap between what a brand is and what it could say — then building the bridge.
Sew With Me - Back 2 Sewing
A back-to-school campaign built on a simple insight: once the kids head back to class, parents get their time back too. "Back to Sewing" reframed back-to-school season as an invitation — not another task, but a chance to return to a hobby they'd set aside.
Creative Direction
Seasonal Positioning
Multi-Location Rollout
Takeaway: The best seasonal campaigns don't just borrow a calendar moment — they find the emotional shift underneath it. This one wasn't about school supplies; it was about giving yourself permission to make time for something you love again.
Collaborative & Internship Work
Living With Fire - Nature Exhibit
A real exhibit installed at Hartley Nature Center in Duluth. I led color direction and client meetings as one of five designers on the team.
Takeaway: Good design helps people understand things. That's what I want to keep doing.
NCCO (National Checking Company)
A summer internship with a Minnesota B2B manufacturer, working alongside their VP of Marketing on social, email, trade show materials, and competitive research.
Competitive Research
RightBytes Campaign Brief
CENEXPO Trade Show Materials
Takeaway: Real deadlines taught me how design and strategy have to move together.